If you're a content creator, you know what it's like to wonder...
How you're supposed to be spending your time growing your audience when SO many articles, videos, and "influencer gurus" are giving you advice like...
Post every single day!
Get on this TikTok-killing app, ClickClock!
You HAVE to do video!
You must be on 3 channels or MORE to reach creator success!
If you're supposed to "sell your soul" to beat the algorithms (ugh, do I really have to participate in those sleazy sponsored iPhone 15 giveaways?)
Whether you're really reaching your audience or if the only person who sees your new posts is your mom (thanks, Mom...)
If creating content for the internet is even worth it because everything has already been said and done, right?
What if no one cares about the content I'm putting out?
You think the only way to make it as a creator is to hustle. Like there's no tomorrow.
So you pull up your laptop, open a new Google Doc, ready to plan out the next amazing thing that you're sure is going to go VIRAL and propel you into the Internet Hall of Fame with the greats like Emma Chamberlain, Casey Neistat, Charlie D'Amelio, and more...
...when you suddenly doubt yourself.
Is this REALLY the post that's going to do it for you?
What if it's been done before? What if there's a BETTER idea somewhere out there, and you just haven't found it?
So you open a new tab on your browser and begin the rabbit hole search, "How to get more blog readers" / "How to get 10,000 Instagram followers" / "How to make a viral video" / "How to get featured on Apple Podcasts"
You get pumped. You've got loads of new ideas.
But the doubt settles in again. Ugh, maybe those resources weren't enough. Maybe just...one more article? You only want to be sure, after all.
So you decide to spend another night in Google City, and all night long, your cursor on the now-forgotten Google Doc blinks on...
But life as a content creator doesn't have to be this hard, yo.
Starting and sustaining that creative passion project on the internet doesn't have to feel like running up a treadmill going nowhere.
If anything, it can actually feel like the best thing you've ever done. Just imagine...
GETTING THINGS DONE FOR YOUR PASSION PROJECT WITHOUT ALL THE OVERWHELM
because you have a productivity process that works for you—so even if you work full-time along with your passion project, you know you're doing whatever you need to do to make REAL progress.
GROWING AN AUDIENCE THAT TRULY LOVES YOUR CONTENT—MINUS THE FEAR & DOUBT
because you have the right mental frameworks that has helped you align your content goals to a purpose that's bigger than becoming a generic social media influencer with no clear impact on other people's lives.
CREATING A PURPOSEFUL, MEANINGFUL LIFE FULL OF THE THINGS THAT MATTER TO YOU
because you know your life isn't just about your content or your passion project—so you can have enough time for rest, hobbies, Animal Crossing, and what-have-you while still focusing on all the important life goals that matter to you.
Because in this program, we reject the "more followers" cult.
We reject the notion that only people with the multi-thousand followers and fame are the definition of successful creators.
We reject the unforgiving expectation that we have to publish new things daily, use all our free time to grow our audience, and stay on top of every single marketing trend if we're really to reach the right followers.
Instead, we embrace the Productive, Purposeful Creator mindset.
What exactly is The Productive, Purposeful Creator mindset?
It all fits into this neat little package of a program called...well, The Productive, Purposeful Creator.
What is tppc?| OVERVIEW
Now let's get right to the chase.
The Productive, Purposeful Creator is a 90-day program carefully designed for content creators who are looking to hit their creative goals the truly productive way.
The whole program teaches bloggers, podcasters, YouTubers, and every kind of creator in between the essential mental frameworks and lessons you ought to know and have to not only stay consistent in your passion project but also to build your dream audience as you go.
Here are the 3 Pillars of The Productive, Purposeful Creator
This program is NOT a collection of productivity tricks, hacks, or apps. This is a tried-and-tested system to help you plan, create, and work on your creative passion project in a way that works for you.
You design your own productivity system, armed with a deep sense of self-knowledge and purpose.
No room for inauthentic "get followers quick" wannabees here. One of the backbones of this program is learning how to actually create content that organically grows your audience, so you're attracting people who are in it for the long haul.
It's time to stop chasing "more" followers and instead focus on attracting real fans.
a whole lotta action
You won't just be left with a bunch of theories, concepts, and lessons—you're meant to take quick action and turn knowledge into results.
You'll not only know how to get the results you crave so badly—you'll also actually do the work you need to get them.
How do I know this program works? Easy: because it was built with transformation—your transformation—in mind.
Let's face it: you probably have so much information as is. *looking right at that folder of bookmarked articles and videos on your browser, yo.*
But you don't need more information. You need real transformation.
In The Productive, Purposeful Creator (TPPC), I've cut out the fluff and only included what you absolutely need in order to change and impact the way you plan, create, and live as the productive, purposeful unicorn you are.
Hey, I've been there, my friend.
When I first started my passion project (aka this blog & biz you now see), I was hoarding all kinds of How-To articles, video case studies, and saving every little bit of info that so much as teased the results I wanted.
But all that time I spent researching and info-hoarding and somehow believing Google was my new best friend? It led to a lot of confusion, frustration, and time honest-to-goodness wasted wondering which of two conflicting strategies to actually follow.
With The Productive, Purposeful Creator, I'm sharing exactly how I got to A) transform my creative life with more productivity and purpose, and B) grew an audience that sends me messages and comments like...
WHAT DO YOU LEARN? | COURSE MAP
Modules & Main Learning Outcomes
Module 1: One Clear Mission
We begin by getting you in the right mindset as you start the course—which will be your North Star throughout the remainder of the course and even when you're finished.
A common passion project question I get is, "How do I differentiate myself when so many creators are doing the same thing?" The answer: The PICHE VALUES Framework, designed to help you find your unique value that will attract an audience for you.
You probably know the main purpose and impact you want to have with your content—but does your audience know that too? With this methodology, you're able to create a magic manifesto that will 1) resonate and attract the right audience for you, and 2) as a bonus, help you organize your thoughts and creative ideas so you never have to ask the question: "But will my audience like this?”
Module 2: Planning Systems
Whether you're a certified planner addict or a "non-planner," you'll learn the productive way to plan out your passion project goals. You'll also walk away with a roadmap to accomplishing your passion project goal, so it's clear what you need to do every day to get the results and progress you crave.
END RESULT: You'll have a crystal clear outcome you want to achieve, plus an even clearer roadmap of how to get there.
Module 3: Personal Habit Systems
Your passion project isn't separate from your entire life; it's a part of it. So if you want to consistently create content, grow your audience, and hit your goals, then there are a few non-negotiable tasks you need to incorporate into your daily routine to ensure those results. And you don't have to worry about spending tons of hours on this, too—this non-negotiable checklist only takes 30 minutes to an hour every day to complete.
Sticking to new systems can be a challenge, but there's a way to make it so fuh-reakin' easy—you'll probably want to use this for your entire life, and not just your passion project. Consistency is meant to be simple, yo. So why should we make it any different?
Module 4: Creation Systems
Being a creator means grappling with a lot of doubts, limiting beliefs, and mental obstacles that sometimes keep us stuck. You'll learn an important mental exercise you can practice every day to get better at kicking imposter syndrome to the curb.
Productivity isn't about more apps, more items on a to-do list, or more complex systems. Productivity is about simplifying. This chapter shows you the sneaky stumbling block that is Infinity Pools and how it affects our productivity—then you'll learn how to defend yourself from these Infinity Pools and design an ideal productive environment that works for you.
Module 5: Scaling Content Growth
You'll learn the important Hero Framework that will make sure every piece of content you put out into the internet is content your audience will love—even if you're starting from scratch. Whether you're starting from absolute zero or have been grinding at your passion project for years, you'll have the tools you need to grow your audience with content that has people-resonating purpose and unapologetic impact.
Promoting your own content can feel icky—but it doesn't have to be. We take away the sleaze from marketing and plugging your content, using proven techniques and strategies that help you connect with other creators and your audience (even from scratch). So you can finally say your mom isn't the only one checking out your new content. :)
If you've been following me for a while, you'd know that I am all about those reviews, yo. And aside from the introspective, journaling-type reviews that help you measure your personal transformation and growth, you of course need to know how to effectively measure your content's success. This dummy-proof chapter shows you what you need to pay attention to when measuring your content's impact and performance, which you can later use to supercharge your next action steps.
I only teach things I've implemented in my own life, passion projects, and business.
And I only teach people who are serious about growing an engaged audience that LOVES their work.
So let's get something straight here...
This program is NOT for you if:
You're after a "get followers quick" scheme.
I hate to break it to ya, but there is just no way to get "quick, easy" results when it comes to truly transforming your content creation process and building that dedicated, engaged audience of your dreams.
Any person that promises fast followers likely gives you a one-way ticket to Sleaze Town (population: Bots) to get that audience growth—and you just can't make an impact with bots and people who don't actually love your content.
You want 100% of the results without doing any of the work.
Listen: only going through the lessons without actual implementation just won't get you the results. Your success depends entirely on how willing you are to make things happen as well as the effort you put into it.
I've designed this program to be as 1) easy to follow along, and 2) actionable as possible, so it's up to you to decide what's more important: your transformation or your excuses.
You aren't willing to grow into the creator you need to be.
Transforming your content creation progress and your personal productivity system requires changing things in your life—whether it's your mindset, your habits, or your work ethic—and that requires active action on your part.
Change can be uncomfortable, it can be scary, but how can you grow as a creator if you aren't willing to adapt and change to welcome the creator you want to be?
"It's a happy kind of tired."
Oh, hey! Another photo of me on this page. But this one comes with a quick story that I really wanted to share with you.
I snapped this photo after recording two looooong videos for my blog. You can tell from the lav mic still strapped to my blouse, lol.
The entire shoot ('cuz I'm a one-woman show) took about 4 hours—and, in case you couldn't tell by my eye bags, I was really tired at the end.
But I felt SO happy. I was yet again hit by the truth that I was working on something that had real impact on other people's lives, and I knew I wasn't chasing "million" follower counts or "million-dollar" business standards that were only burning me out.
After this, I wrote this phrase in big bold letters inside my gratitude journal: "Had a long day of productive shoots. I'm tired, but it's a happy kind of tired."
In case you're curious, here's how The Productive, Purposeful Creator mindsets and frameworks have impacted my own life:
I BUILT A BLOG AUDIENCE OF ENGAGED FANS ENTIRELY FROM SCRATCH
I didn't have to beg my friends and family to read or like my posts because I knew who I wanted to reach and the impact I wanted to have in their life—and I made sure to do the work to reach the audience that resonates with me.
EARN A FULL-TIME INCOME AS A CONTENT CREATOR—WITH A NANO FOLLOWING
Yup, just check all my social channels—I'm not a mega-influencer, yet I got to start a sustainable side hustle I loved that later evolved into this business you see today.
PUT THE "PASSION" IN PASSION PROJECT BACK IN MY LIFE
There was a time I felt sick to my stomach working on my passion project (aka this blog and biz).
But when I shifted my mindset and changed my systems to focus on what truly matters, I get to show up as the creator and person I want to be—not the creator that those gurus pushing you to get 100k followers tells you to be.
To test the frameworks and lessons I show you in this program, I decided to start a brand new YouTube channel from scratch earlier this year.
And here are just SOME of the comments I've received from my audience on that baby-sized channel:
WHAT ARE PEOPLE SAYING? | TESTIMONIALS FROM PREVIOUS STUDENTS & MENTEES
But, hey, don't take it from just me...
Skimming Spines Book Blog
Because of TPPC, I’ve established a system where I can work 2 freelance jobs while working on my blog, and NOT feel overwhelmed. To be clear, that's writing 6 articles a week, 2 newsletters all while creating my own content, and building my website!
I feel a lot happier because I know I achieved something big, so I don’t feel unproductive or like I’m wasting any time.
Before launching my blog, I was afraid no one would care or notice—but I got my first 11 email list subscribers on the first couple days from absolute scratch.
From a “vague dream” I had 90 days ago, it’s now an actual thing that I have real goals for. I have a clearer picture of what I want for it, what I want it to be, who I want it to be for, and where it’s headed in the future.
I really loved the Hero Framework from TPPC, and I think that lesson totally turned my blog around for me. Before the lesson, I was unconsciously leaning towards what I want to talk about—and I think that’s also where a lot of the “well what if no one cares?” mindset came in; because I was insecure that no one would care about what I think.
I keep coming back to my notes from that lesson everytime I feel that “what if no one cares” feeling, just to remind myself of what I really should be focusing on—which is to guide my audience to the books that will make them fall in love with storytelling even more.
TPPC-RELATED WINS FOR PAULINE:
- Getting her first 11 (!!) email list subscribers during her launch weekend (True fans alert!)
- Having up-and-coming local bookstore, Bookshelf PH, reach out to her to become a partner and ambassador after being identified as one of their top book bloggers in the country.
- Actually launching her blog (instead of just dreaming about it)...and not losing her mind trying to do it.
- Adopting the most important creative mindsets to keep iterating, growing, and nurturing her community on bookstagram
Art and Letters by Kaye
I've been a wannabe artist & creator who felt stuck in-between the pressures of life, career, and working on my passion project; wanting to create content but not knowing what I really wanted to make.
I am extremely grateful for stumbling upon Mica's course (and even prouder that I was one of the beta-testers!)
Throughout this course, I had to work on knowing how my brain functions, and why I was so resistant to most productivity systems. (Trivia: I find out that my biggest tendency is to be a rebel )
TPPC-RELATED WINS FOR KAYE:
- Launching and selling a beautiful calendar set with another artist ("We had sold over 32 sets, even though our initial plan was just to sell 15 pieces.")
- Finally (!!) releasing her first ever YouTube video (that she's been thinking about since late last year)
- Seeing Instagram engagement go up more than her client with over 60k followers (Hey, meaningful metrics and numbers like this matter!)
- Getting invited to a podcast interview, where she spoke about overcoming her biggest mindset roadblocks as a creative
- Announcing that she is officially hosting a watercolor workshop in August this year
Peek the lessons!
The 360º Life + Passion Audit
The Four Tendencies Quiz
The Gap Map
Our Guiding Principles for TPPC
A True Audience versus More Followers
The PICHE VALUES Method for Finding Your Value
What is the PICHE VALUES Framework + How to Use It
The Magic Manifesto Methodology
How to Reel in True Fans with The Magic Manifesto Methodology
Writing Your Own Magic Manifesto
The 90-Day Plan
The Quarter Action Planner
Elements of an Effective, Productive Weekly Review
Non-Negotiables for Every Passion Project Warrior
The Hidden Benefit of Non-Negotiables
How to Stick to a System using Habit Stacks
The Unshakeable Creator
Break Glass in case of Emergency
Getting into Deep Focus Work
Your 45-Day Progress Report
Creating Consistently Great Content Audiences Love
The Hero Framework
Zero Audience Content-storming: Spy Mode On
Whaddaya Want from Me? How to Get Your Audience to Tell You What They Want
Basic Content Planning using Project Management Apps
Distributing Content (without the sleaze)
Zero Audience Marketing
Squeezing the Lemon: Content Repurposing
Reviewing Content Performance
The Vanity Trap that Keeps Creators Stuck in a Rut
The Data Driving Method
Mica's Chekov's Gun: Coming Full Circle
What Comes Next?
Get Your TPPC Completer Kit Here! (No peeking!) :)
Why I Deleted 2,000 Subscribers
How I Got My Blog Post to the #1 Search Result on Google
100+ Content Ideas that Attract and Grow Your Audience
Everything included in your enrollment:
30+ core lessons, arranged in 5 Key Modules
(complete with workbooks, templates, and additional resources to support your learning)
Weekly emails for pacing yourself
(+ plus optional accountability prompts!)
Exclusive case studies
"Take what you need" motivational podcast
(currently 1 season)
100+ Content Ideas to Attract Your Dream Audience
Passion to Profit Roadmap Mini Course
(with downloadable workbooks)
Pinterest Marketing Masterclass
Special live workshops/ group coaching
...and special surprise gifts for course completers!
+ Support from an approachable instructor (that's me, Mica!) that values every student's growth at their own pace :)
Enroll in The Productive, Purposeful Creator
PAY IN FULL
AND THERE'S MORE
Looking for payment methods via online banking (BPI/BDO/Gcash)? Click here for the step-by-step process. (for PH Pay In Full only)
3-MONTH PLAN (0% INTEREST)
/mo for 3 months
AND THERE'S MORE
+ only 2 more payments of ₱2,500, billed monthly
PAY IN FULL
AND THERE'S MORE
3-MONTH PLAN (0% INTEREST)
/mo for 3 months
AND THERE'S MORE
+ only 2 more payments of $50, billed monthly
I really love TPPC. Everything was really exactly what I needed per week—it's wild.
I love the emphasis on prioritizing quality content and quality engagements with our TRUE audience—definitely something that's heartwarming to hear when you're just starting out and still very unsure of a lot of things for your content creation platform and plans.
I super appreciate this program!! I definitely don't think I could have launched the website by myself, and without it.
This journey with TPPC is very timely for me.
I realized that the course did not only contribute to what I really want for my passion project, but it also served as my guide while I tried to adapt and rediscover myself in this new life I am in as a creator.
I now truly understand my values, my character, and my WHYs, and that makes me more motivated to work on this creative dream of mine.
P.S. I also realized how all the next lessons are connected to my roadblocks. I told myself, "Why didn't I just proceed with the lessons right away?" I could have spared myself from the burden of stressing myself out, hehe.
Mica and TPPC has equipped me not just with tools and workflows and knowledge on how to create effective and engaging content, she has also given me permission to be my imperfect perfectionist rebel self...without me noticing that I was showing up to do the work anyway.
Hey, if you have a stubborn mind that keeps telling you that you don't have anything content-worthy to say or create BUT you're seeing yourself as a creator in the future, then TPPC's perfect for you!
I am proud to be a TPPC graduate!
Want to see more student transformations and reviews the course? Click here.
WHO IS THIS PROGRAM FOR?
Content creators of any kind!
Bloggers, YouTubers, podcasters, Instagrammers, TikTokers (and any other hot new content creation platform) are welcome.
The course is also great for current or aspiring entrepreneurs, freelancers, and service providers who might want to attract a true audience of fans who can later become forever-customers.
The concepts in this course apply to anyone in the creative field who benefits from growing an audience.
CAN YOU GUARANTEE I GET 10,000 FOLLOWERS FROM THE COURSE?
Listen up: if you think taking this course is the MAGIC KEY to getting 10,000 or just 1,000 followers FAST, then this is not the place for you.
In TPPC, we don't subscribe to the "More, More, MORE Followers" or any kind of vanity metrics-obsessed cult. We subscribe to mindset of getting more of the RIGHT followers—meaning an audience of true fans whose lives you impact and change with your content.
Our mantra is "Grow better, not just faster."
ARE THE LESSONS AND MODULES SUPPOSED TO BE DONE AT A SPECIFIC TIME?
When you enroll in TPPC, you'll get a weekly reminder email that are meant to help you pace yourself accordingly.
But if you ever fall off the wagon (hey, it happens!), then the lessons are still there for you to go through and implement any time.
You will NEVER be locked out of the course dashboard, so even if you have to take a break for half a year, the lessons will still be there waiting for you!
UNTIL WHEN DO I HAVE ACCESS TO THE COURSE CONTENT?
How does forevah sound? :)
In all seriousness: once you've completed your chosen payment plan, you never have to pay again to re-access the course, even as I add more things that will increase its value.
WHAT IS THE PRIVATE GROUP COACHING SCHEDULE?
As of writing, there is no group coaching scheduled. But course enrollees will be contacted when there are upcoming sessions!
DO YOU RUN THIS PROGRAM WITH 1:1 COACHING? / CAN I HIRE YOU AS MY PERSONAL COACH DURING THE PROGRAM?
Short answer: I used to do this. For transparency's sake: I've since stopped taking on 1:1 clients for this program when I decided to transition to occasional private group coaching instead.
Long answer: I no longer offer it as an option for new students.
However, once you become a graduate of TPPC aka complete the course on your own, you do have the option to ask me about personal coaching packages if you truly believe you want to work with me on an individual level.
(I understand if you need extra support; I work best with a personal coach too! No shame in needing more help.)
Upfront: the cost for working with me 1:1 over 12 hyper-personalized coaching sessions is 15 payments of $100/₱5,000, billed monthly via PayPal (for a total of $1,500/₱75,000 as the entire program fee).
I know this is steep for most starting creators, so I want you to know this upfront.
If you realize at any point of the program (before, during, or after) that you want a personal coach to help you implement everything we tackle in TPPC, shoot me at email at [email protected] and let's get on a call so I can get to know your needs and goals better.
I'll also give you a personalized roadmap at the end of the call, then let you know different personal coaching packages that might suit your needs.
(No commitment, too! I will never pressure you to buy/sign with me during our calls. I have way too much respect for you as a human to do that.)
You can also ask me any questions on the call to help you decide.
PAYMENT + MISC. FAQs
WHAT'S YOUR CANCELLATION POLICY?
If you need to cancel your payments at any time before your payment plan is up (hey, life happens, right?), you're free to do so. However, you will be removed from the program, course dashboard, and all related bonuses and content for life. You will not be able to re-join the program after canceling.
TPPC is a program built on commitment—between you and me (your program creator), you and your passion project, and you to yourself—so if this is a commitment you can't keep, then this might not be the right program for you.
This is why I'm giving you all the information you might need upfront to make the best decision for you—zero FOMO, expiring bonuses that "will never come back" and the like. You're a smart and discerning human being and consumer, and I intend to treat you like one.
WHAT PAYMENT METHODS DO YOU ACCEPT?
You have the option to pay through a credit/debit card or a PayPal account. (We have safe checkout with PayPal here! You do NOT need a PayPal account. You only need a card that can make online payments through PayPal.)
For my Filipino friends, I accept local banking payments via BDO, BPI, or Gcash. Click here for the step-by-step process. (This is only available for Pay In Full payment plan.)
If you want to pay using the easy-peasy, 0%-interest payment plan, I'm only able to accept payments through credit/debit cards or PayPal.
I STILL HAVE QUESTIONS! WHERE CAN I ASK THEM?
In case you need more help to know if this program is right for you, send me an email at [email protected], and I'll get back to you as soon as I can about your question!