4 Simple Ways To Upgrade Your Business Website
The importance of a business website in the modern age cannot be overemphasised. Not only does it promote your brand credibility, but it also improves your online visibility and fosters good relationships with customers. The Office of National Statistics (ONS) estimates that 45% of all UK companies have websites. However, it is essential to prioritise effectiveness to guarantee business success. If you want to learn more about upgrading your company’s website, please consider the following points.
Use A Live Chat Platform
Speed is paramount in an increasingly digital world, as customers seek instant service. Many companies offer instant access to their products and services and overnight shipping, but customer service is one area that is overlooked when considering speed. However, delayed responses will cause them to look elsewhere, so live chat is worth considering for quicker responses.
Live chat enables you to interact with clients via your website in real-time so that you can address their concerns quickly. In addition, it is a cost-effective way to engage your clients compared to traditional call centres. Furthermore, it can increase your sales and conversions, improve your overall website experience, and offer you a competitive advantage. These days, you can even invest in live video chat software from services like video chat provider click4assistance.co.uk to personalise your customer support and improve customer satisfaction levels.
Start A Blog
People love reading about things that are relevant to brands. Consequently, consider adding a blog to your website to offer clients free knowledge and enjoy numerous benefits. It can also improve your SEO outcomes since you can churn out fresh content with relevant keywords that increase your likelihood of ranking higher in search engine results. In addition, you can become an industry authority through well-written content if your clients consider your blog a go-to resource for relevant information. Finally, consider setting up a website blog to build relationships with prospects, boost your digital branding efforts, and convert traffic into leads.
Optimise For Mobile
52.2% of all website traffic comes from mobile phones, so optimising your site for mobile use is a non-negotiable upgrade you must make. Moreover, a great mobile user experience will encourage your clients to spend more time checking out your business. Also, mobile-friendly websites are necessary to rank higher in Google’s Search Engine Results Pages (SERPs). Google’s mobile-first indexing favours sites optimised for mobile, boosting your online visibility.
Include Strategics Calls To Action
Many entrepreneurs focus on improving their business websites’ function and aesthetics without any calls to action. However, if your website has no clear call to action, you leave your site’s visitors without direction, causing them to leave without carrying out desired actions. Consequently, ensure that your website’s visitors know what to do by including calls-to-action (CTA ) at strategic areas on your website. While they may vary depending on your goals, it is always prudent to benefit your users. For instance, you can offer free ebooks to educate your site’s visitors, a click-worthy call to action that will motivate them to become clients.